Thomas Built Buses Partners with Bored Shorts TV to Promote School Bus Safety
HIGH POINT, N.C. – August 8, 2016 – Just in time for the back-to-school season, Thomas Built Buses, the leading manufacturer of school buses, has partnered with YouTube sensation Bored Shorts TV to create a “Kid Snippet” video on school bus safety. The video premiered on YouTube on August 1 and has already gained thousands of views.
“School bus safety is a very serious issue that is extremely important to us,” said Caley Edgerly, president and CEO of Thomas Built Buses. “I have kids and know that sometimes, the best way to teach a child is to make the subject matter memorable. Bored Shorts is known for creating family-friendly entertainment, which is why we partnered with them to share school bus safety tips in a fun way. Through our partnership, we hope to make school bus safety top of mind as children go back to school this school year.”
The video showcases a humorous dialogue among a bus driver, teacher and students on school bus rules – a conversation envisioned by children but acted out by adults.
“We like to see the world through the eyes of children,” said Dave Roberts of Bored Shorts TV. “That’s what makes the videos so funny. We ask children about how to be safe on a school bus and just record their thoughts. When we act out the scenes using adults, the outcome is pure magic.”
After watching the video, parents and teachers are encouraged to visit www.thomasbus.com/safety for a complete list of school bus safety rules to discuss with their children.
“At the end of the day, we want to be sure children across the country get to and from school safely,” continues Edgerly. “Our hope is that this video serves as a platform for parents and teachers to engage in dialogue with children as they discuss the importance of being safe on and around a school bus.”
About Thomas Built Buses
Founded in 1916, Thomas Built Buses is a leading manufacturer of school buses in North America. Since the first Thomas Built bus rolled off the assembly line, the company has been committed to delivering the smartest and most innovative buses in North America. Learn more at www.thomasbus.com or at www.facebook.com/thomasbuiltbuses.
Thomas Built Buses, Inc., headquartered in High Point, N.C., is a subsidiary of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.